Attract Local Customers Online


MP3 download of workshop audio from MOSES 2020. PowerPoint slides from the presentation may be available for download here.

NOTE: We’re making this workshop available FREE to support farmers who are dealing with closed markets and reduced produce sales due to COVID-19.

Workshop Session: Saturday I

Learn how to attract buyers across the web, mobile, and social channels, and build your farm brand. See real-life examples that have worked to attract local customers and increases sales. Come away with tactical next steps and resources to develop a loyal base of customers so your farm can thrive online.

Janelle Maiocco is a software expert and CEO of Barn2Door, an ecommerce solution designed for farmers. She has consulted for state agricultural commissions, startups and Fortune 500 companies on branding, digital marketing, and customer acquisition.