Brand Your Booth for More Sales


MP3 download of workshop audio from MOSES 2018.

Mallory Krieger and Katie Bishop
Friday Session I

Your booth at the farmers market is the face of your farm businesses. We will share fresh strategies to help you build, maintain, and enhance your recognizable brand. Discover the power of effective booth design and customer connections to create a loyal following. Plus, get social media tips to help you to stand out from the “local foods” crowd.

Mallory Krieger works for The Land Connection, a nonprofit based in Champaign, Ill. There, she runs the Central Illinois Farm Beginnings program, and the annual Champaign Organic Grains Conference. Mallory is also the owner/operator of Lower Meadow Farm.

Katie Bishop and her husband, Hans, are co-owners of PrairiErth Farm in central Illinois. They market direct to consumer through their 175-member CSA program, a winter CSA, farmers markets, and to chefs and grocery stores throughout the state.