Creative Marketing for Vegetable Farms


MP3 download of workshop audio from MOSES 2020. PowerPoint slides from the presentation may be available for download here.

Workshop Session: Friday II

Consumer demand for local and organic vegetables has never been stronger. But, with more places offering these products, it’s challenging to get consumers to buy directly from the farmer. We’ll explore creative ways to reach consumers through CSA and farmers markets, looking closely at CSA customization systems and software plus tactics to stand out at farmers markets and build a loyal base of shoppers.

Katie Bishop manages marketing, CSA programs, wholesale accounts, and business operations for PrairiErth Farm in Illinois. She and her husband, Hans, and father-in-law, Dave, are the 2017 MOSES Organic Farmers of the Year.
Claire Strader is the Organic Vegetable Educator for FairShare CSA Coalition and Dane County Extension. In this shared position, she organizes educational programming and conducts on-farm research with and for diversified organic vegetable farmers.