Plan Your Business Before You Pick Up a Seed Catalog


MP3 download of workshop audio from MOSES 2018.

John Hendrickson
Saturday Session I

Before you get lured in by the beauty of seed catalogs, you should focus on creating a solid business plan outlining your financial goals, the infrastructure you’ll need, where you will sell your produce, etc. Get a realistic overview of the local and organic marketplace, practical planning tools, and step-by-step methods to help you develop a realistic business plan.

John Hendrickson coordinates research and training programs in organic and sustainable specialty crop production, marketing, and profitability at the University of Wisconsin-Madison. He focuses on the economics of small-scale, market vegetable farming. He also owns an organic vegetable farm.