Pricing Strategies


MP3 download of workshop audio from MOSES 2020. PowerPoint slides from the presentation may be available for download here.

Workshop Session: Friday III

What’s the right price for your products? Many times, farmers just look at what others are charging and copy it. But the right price for someone else isn’t necessarily the right price for you. Learn how to price your products based on a true understanding of your costs, the competition, and what makes your products special. We’ll also discuss the opportunities and costs associated with selling wholesale vs. retail.

Julia Shanks helps farmers achieve and maintain financial sustainability through her online accounting course, The Farmer’s Office, and books.