Claire Strader and Dan Guenthner
Friday Session I
With the advent of home delivery services and an increase in organic options in mainstream supermarkets, CSA is no longer the obvious choice for conscientious eaters. See how other farmers are adjusting to this changing marketplace and building resilient CSAs. We’ll discuss member recruitment, retention strategies, and ways to diversify within and beyond CSA.
Claire Strader is the small-scale and organic produce educator for Dane County Extension and FairShare CSA Coalition, working with producers to build productive and sustainable farm businesses. She started Troy Community Farm, a 4-acre urban farm in Madison, Wis.
Dan Guenthner has been cultivating community since 1989 at Common Harvest Farm, delivering CSA shares to Twin Cities households. Common Harvest keeps its members engaged by inviting them to volunteer at the farm to learn how their food is grown, harvested and packed.