Savvy Marketing Made Easy


Workshop audio recordings from the 2014 MOSES Organic Farming Conference.


Karla Pankow and Elizabeth Millard, Bossy Acres
Friday I – 8:30 a.m.
For many farmers, marketing instills a sense of dread: you may envision time away from the fields, and hours spent creating marketing materials that may or may not work. But it doesn’t have to be that way. Marketing can be done quickly, cost effectively, and efficiently, giving you a broader customer base that boosts business, and setting you up for long-term customer loyalty. Karla Pankow and Elizabeth Millard will share the strategies they’ve employed to create Bossy Acres, a beginning farm that’s used social media, news stories, partnerships, and other tactics to establish strong name recognition.