Say What? A Guide to Evangelize Organics


Workshop audio recordings from the 2015 MOSES Organic Farming Conference.


Presenters: Emily and Tim Zweber, Zweber Family Farms
Friday 3 

Media interviews, farmers’ market interactions, websites, and social media give us ample opportunity to evangelize organic farms and food. But what do you know what to say? How do you evangelize versus demonize to promote your product and farming style? Veteran organic communicators and farmers will teach you how to craft your message for both traditional and new media. You will learn simple steps, key phrases, and best practices for sharing your organic story.